Alex completed his Bachelors of Industrial Design at Monash University in 2013 spending his final Honours year developing MARS - Modular Artificial Reef Structure. The project has won multiple awards including the Australian James Dyson Award and US Popular Science Invention Award. The project featured on Dezeen, Australian Geographic, Popular Science Magazine, Discovery News, Huffington Post and CBS amongst others. The success of MARS lead to Alex starting Reef Design Lab to continue the research into constructed marine habitats and to work closely with marine research organisations.

His Reef Design Lab and personal studio are now combined and completing a variety of projects in Australia and abroad.